The veterinary drug industry faces reshuffle? Veterinary medicine e-commerce will welcome the blue ocean

The fifth meeting of the Standing Committee of the Thirteenth National People's Congress passed the e-commerce law on August 31, with a total of seven chapters and 89 articles. The conclusion and performance of e-commerce operators, e-commerce contracts, e-commerce dispute resolution, e-commerce promotion, Legal liability and other detailed regulations will be implemented from January 1, 2019. This is also the first comprehensive law in the field of e-commerce in China.

The promulgation of the e-commerce law has legally regulated participants in e-commerce and is of great significance to the current booming veterinary drug Internet.

At present, there are a variety of veterinary drug e-commerce platforms on the market. According to incomplete statistics, there are at least 30 professional veterinary drug trading platforms in China, and there are also a large number of veterinary drug companies and distributors who use third-party trading platforms for transactions. There are about 5,000 Taobao shops in veterinary drug preparations alone in Taobao. . In these parts of the platform, the proliferation of counterfeit goods has seriously harmed the rights and interests of consumers, and the regulatory authorities have repeatedly carried out centralized rectification.

Of the ten typical cases of veterinary and veterinary drug violations announced by the Ministry of Agriculture and Rural Affairs in 2017, as many as five were sold through online platforms.

Therefore, in order to better develop e-commerce and standardize market behavior, the state has formulated and implemented the e-commerce law. The first article of the e-commerce law is to protect the legitimate rights and interests of all parties in e-commerce, regulate e-commerce behavior, maintain market order, and promote E-commerce has continued to develop in a healthy and healthy manner, and this law has been formulated.

Then how will the e-commerce law guarantee the healthy development of veterinary medicine e-commerce, and how to regulate all aspects? How will consumers' rights be protected?

According to Article 83, if the necessary measures are not taken against the infringement of consumers' legitimate rights and interests by the operators in the platform, or the operators in the platform have not fulfilled their qualifications, or the consumers have not fulfilled their security guarantee obligations, The market supervision and management department shall order a correction within a time limit and may impose a fine ranging from 50,000 yuan to 500,000 yuan; if the circumstances are serious, it shall be ordered to suspend business for rectification and be fined from 500,000 yuan to 2 million yuan.

Article 25 stipulates that relevant authorities shall take necessary measures to protect the security of data and information provided by e-commerce operators, and keep personal information, privacy and business secrets strictly confidential, and shall not disclose, sell or illegally provide them to others. Whereas the staff of the department responsible for the supervision and management of e-commerce in accordance with the law neglects his duties, abuses his power, engages in malpractice for personal gain, or leaks, sells, or illegally provides personal information, privacy, and trade secrets known to him in performing his duties, according to law Investigate legal responsibility.

Put control in and out of the gate, control the quality of veterinary drug products from the source, and be more cautious about counterfeit drug trading platforms. At the same time, your information will be better protected, and the situation of marketing calls flying around will also be improved. .

Article 27 stipulates that operators of e-commerce platforms shall require operators applying to enter the platform to sell goods or provide services to submit their true information such as their identity, address, contact information, administrative licenses, etc. for verification, registration, establishment of registration files, and Check and update regularly.

Operators of e-commerce platforms shall establish and improve credit evaluation systems, publicize credit evaluation rules, and provide consumers with a way to evaluate the goods sold or services provided on the platform. Operators of e-commerce platforms shall not delete consumers' evaluations of the goods sold or services provided on their platforms.

From this we can see that the e-commerce law will more standardize the management of resident merchants, consumers will have greater assurance of their consumption experience, and the quality of veterinary drug products purchased from merchants will be effectively controlled.

In addition, the E-Commerce Law regulates a variety of current e-commerce violations, such as infringement of intellectual property rights, false publicity, and illegal advertising promotion, with serious plots and legal liabilities.

China Veterinary Medicine Feed Trading Center analysts said that before, veterinary drug e-commerce policy supervision was in a vacuum. Regulatory authorities walked and looked at the stones and crossed the river. The promulgation of the e-commerce law will provide legal advice on problems in the development of veterinary drug e-commerce. Protection.

The historical trend is huge and the perpetrators will be the ones who will be defeated. The veterinary drug e-commerce is definitely a new blue ocean. The reshuffle of the veterinary drug industry will be inevitable. In the future competition, whoever wins among them will have possession. Greater initiative, just like Taobao today.